Matomo Reviews

Matomo (formerly known as Piwik) is a powerful web analytics platform that offers numerous key features and benefits for website owners and businesses.

Data Ownership and Privacy: One of the most significant advantages of Matomo is that it allows website owners to retain full ownership and control over their data. Unlike some other analytics tools, Matomo ensures that your data stays on your servers, providing better data privacy and compliance with data protection regulations.

Open Source and Customizability: Matomo is an open-source solution, which means the source code is freely available for anyone to use, modify, and customize according to their needs. This flexibility allows businesses to adapt the platform to their specific requirements, making it a versatile choice for various types of websites and industries.

Real-time Analytics: Matomo offers real-time analytics, enabling website owners to monitor their site’s performance as it happens. This immediate feedback helps in making timely decisions, tracking marketing campaigns, and responding to emerging trends quickly.

Comprehensive Tracking: Matomo provides comprehensive tracking of visitor activities on your website. It covers essential metrics such as page views, unique visitors, bounce rates, and conversion rates. Additionally, it supports tracking across multiple devices and platforms, providing a holistic view of user behavior.

Customizable Dashboards and Reports: With Matomo, users can create customized dashboards and reports, tailored to their specific needs. This feature allows businesses to focus on the most relevant metrics and data, providing clear insights into the website’s performance and user engagement.

E-commerce Analytics: For online businesses, Matomo offers specialized e-commerce analytics to track product performance, sales, and conversion funnels. This information helps in understanding customer behavior and optimizing the online shopping experience.

Goal Tracking and Conversion Optimization: Matomo allows you to set up goals and track conversions, such as form submissions, sign-ups, or downloads. This feature is invaluable for businesses looking to optimize their website’s performance and drive specific actions.

User Segmentation: Matomo enables user segmentation based on various criteria such as demographics, traffic sources, and behaviors. This segmentation helps in understanding different user groups and tailoring marketing strategies accordingly.

Multi-Website Management: For organizations with multiple websites, Matomo offers multi-website management from a single dashboard. This centralized control simplifies data analysis and reporting for all the websites under one account.

Matomo offers a variety of pricing plans, including both free and paid options:

• Free Version: Matomo is free and open-source software, available for download and self-hosting. This version includes basic features and is suitable for small projects and non-commercial use.
• Cloud Plans: Matomo Cloud offers a free 30-day trial. After the trial, you can choose from several paid plans, including:
  • Essential: $9 per month (based on monthly pageviews)
  • Business: $29 per month (based on monthly pageviews)
  • Enterprise: Custom pricing based on specific requirements and monthly traffic.
• On-Premise Plans: Matomo On-Premise has various paid bundles, including the Content Optimization Bundle ($579 per installation), Growth Bundle ($1,149 per installation), and Premium Bundle ($1,499 per installation). There is also an Email Support Subscription option for $2,090 per installation.

For more detailed information, visit the Matomo pricing page at matomo.org/pricing.

Matomo.org supports Credit card payments (Visa, Mastercard, American Express) and PayPal for purchasing plugins. Payments are processed via Braintree, a PayPal company, ensuring safe and secure transactions. No credit card or payment details are stored on Matomo's servers.